Personal Data Protection

General Information

The company TEMIRA Ltd. (owner of the platform StroitelniMateriali.bg) is responsible for processing the personal data of the visitor/registered user and controls the processing of their data on the pages of its online store – www.stroitelnimateriali.bg.

For the processing of your data, as described below, TEMIRA Ltd. relies on the following legal grounds:

Execution of an order: To enable the visitor/customer to complete their orders on www.stroitelnimateriali.bg, it is necessary to process the personal data provided during registration and order submission.

Legitimate interests: The processing of personal data is based on our legitimate interest for the following purposes:

• Security and fraud prevention: Monitoring and analyzing network traffic and user behavior to detect and prevent fraud, misuse, or cyberattacks.
   
• Service improvement: Using aggregated and anonymized statistical data to analyze the performance of our online store and improve user experience.
   
• Legal protection: Storing the minimum necessary data (e.g., purchase information, consent, or withdrawal of consent) for protection in case of legal claims or audits by competent authorities.
   

Consent: Registered users must explicitly provide their consent for the following processing purposes: sending informational/promotional messages and, based solely on automated processing, analysis of their user behavior (profiling).

Improvement of Our Services

Our goal is to always provide the best possible online shopping experience. To make our customers’ visits to our website as functional as possible, we use so-called “cookies.” Cookies are small text files containing information that are stored in your internet browser (such as data about the language used, connection time, or pages visited) or on your hard drive when you visit the website.

We use two types of cookies: necessary and functional.

• Necessary cookies ensure the operation of the site, such as enabling user account access and order processing.
   
• Functional cookies allow us to save user preferences and observe site usage behavior.
   

Customers can adjust their internet browsers to refuse cookies or delete previously stored ones. If you wish to use these options, please refer to your browser developer’s documentation. For more information, visit aboutcookies.org.

Notification, Processing, and Purposes of Processing

TEMIRA Ltd. informs the visitor/registered user, who confirms being informed of the following:

1) Processing of Personal Data

TEMIRA Ltd. will process the personal data of a registered user-client as provided during the creation of their account and when placing an order in our online store, in order to fulfill that specific order.
If the visitor/user has given their consent, TEMIRA Ltd. may also process personal data for sending commercial and promotional communications and/or creating a user profile to improve client management and the operation of www.stroitelnimateriali.bg.

2) Online Orders, Types of Personal Data, and Processing Purposes

A) Basic Processing:
The user/client may place online orders and declare personal data as a registered user of the online store. The client’s data will be stored in the company’s archives until they request its deletion.
The user/client can change or correct their data at any time by logging into their account at www.stroitelnimateriali.bg with their username and password.

For every transaction made through TEMIRA Ltd.’s online store (www.stroitelnimateriali.bg), the following data are required: full name, delivery address, contact phone number, and email address.

The purpose of data processing includes fulfilling specific orders, communicating with the client, sending order status updates, providing clarifications, and ensuring delivery of the purchased goods to the client’s designated location. It also includes user verification when necessary and notifying customers about product availability.

The registered user is informed that providing the above mandatory personal data and transaction information is a necessary condition for the proper execution of the purchase contract and delivery of products/services. Therefore, the user’s consent is not required for this specific processing.

Personal data related to order acceptance, fulfillment, and delivery, as well as product purchase inquiries, will be processed by TEMIRA Ltd.’s employees and third-party contractors for order execution purposes.
Third-party recipients may include transport and courier companies. TEMIRA Ltd. requires its employees, website maintenance partners, and collaborators to implement all necessary technical and organizational measures to ensure data protection in compliance with the General Data Protection Regulation (GDPR).

B) Processing Requiring Consent:

a) To send commercial and promotional information to registered users, explicit consent is required.
The purpose of this data processing is to send marketing and promotional communications from TEMIRA Ltd. and www.stroitelnimateriali.bg, including special offers and discounts.
Users can withdraw their consent at any time by emailing [email protected].

b) TEMIRA Ltd. also informs registered users that it may process personal data and conduct surveys to improve its services.
As part of this process, TEMIRA Ltd. may take steps to promote its products and services, enhance client management, and optimize marketing campaigns.
To receive personalized offers and information based on previous purchases, registered users must consent to the analysis of their user behavior (profiling), performed exclusively through automated processing. This may include:

• purchased products,
   
• visit frequency,
   
• items added to the cart,
   
• declared demographic data, and
   
• order history.
   

The purpose of this processing is to optimize the shopping experience, reward customer loyalty, and send personalized offers, as well as invite clients (with or without compensation) to participate in surveys for website improvement, market trend evaluation, and product assessment.

3) Data Recipients

For each of the above processing purposes, and within the scope of their competencies, the recipients of the registered client’s data may include:
a) Authorized employees of TEMIRA Ltd.
b) Tax authorities and banking institutions in case of audits
c) External partners providing internet, hosting, order management, call center, courier, bulk delivery, product identification, or data analysis services—under strict confidentiality and data protection obligations.

4) Data Subject Rights

Every registered user has the right to exercise their rights under the General Data Protection Regulation (EU) 2016/679, particularly Articles 12–23, as well as applicable national legislation, including:

• the right to information and access to their processed data,
   
• the right to restrict processing,
   
• the right to rectify or erase personal data (“right to be forgotten”),
   
• the right to object to processing, and
   
• the right to data portability.
   

These rights may be exercised by sending a request to [email protected].

TEMIRA Ltd. will take all possible measures to satisfy such requests within one (1) month. However, the company may retain a minimal amount of personal data to protect its legitimate interests.

5) Data Retention Period

The data of registered users will be stored and processed until the user requests account deletion or withdraws consent for specific data processing purposes.
Nevertheless, certain personal data related to transactions, consent, or withdrawal of consent may remain stored to demonstrate lawful data processing and protect against legal claims.

6) Special Category Data

Registered users are informed that TEMIRA Ltd. does not collect or require disclosure of sensitive personal data (special category data) for the purposes of www.stroitelnimateriali.bg.

TEMIRA Ltd. declares that no other use of personal data will be made for purposes other than those described in this policy without prior notice and, where necessary, explicit consent.